Monday, July 25, 2005

7. PATCH EMOTION

SYNOPSIS
All else being equal, a Girl Scout® patch which evokes a positive emotional response is better than one that doesn't. In other words, if the people who get the patch are favorably excited about it, that's good. If not, that's not so good. When you pass out the patches, if the recipients smile and talk about it with some excitement, you have a winner. That's why it's good to know that there are things you can use in your patch which will help create that positive emotional response. Using them will help ensure patch success.

DETAILS:
Here is a hierarchy of things which evoke emotions from the most potent at the top to the most boring at the bottom.

1. People (girls, buddies, families)
2. Animals (Teddy bears, puppies, kittens)
3. Vegetation (flowers, plants, trees)
4. Anything else from nature (mountains, rivers, scenery)
5. Manufactured things
6. Abstract symbols

Of course, not all patches need to be evocative. Some commemorative and souvenir patches, for example. However, for most Girl Scout® fun patches, evocative is good. The top three items in the list will add life to your concept while the bottom three are static. Using the list above as a guide will ensure the stitches get put where they'll do the most good.